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BRAND AMBASSADORS of herb+design




As a passionate advocate for mental health and wellbeing, Princess Noor Bint Asem has dedicated her life to promoting mental wellness for individuals and communities around the world. As a member of the Jordanian Royal Family, she influences change in the fields of positive education, wellbeing, and mental health.

With a bachelor's degree in Political Communication from Emerson College and a master's degree in Positive Leadership and Strategy from IE Business School of Behaviour and Social Sciences, Madrid, Princess Noor combines her academic background and expertise to make a difference.


Noor is involved in the development of multiple mental health, education and wellbeing organisations. She is actively involved in The Orenda Tribe, where she serves as a partner and chairwoman. Through this role, she spearheads initiatives that promote mental health, wellbeing, and parenting, reflecting her profound dedication to creating positive societal changes. Noor cofounded The Kyan Foundation, which empowers young people and supports education initiatives in Jordan and remains a board member of the IE Business School.

Since 2009, Princess Noor has been actively involved in the field of understanding human capabilities and their individual potential and promoting self-awareness. She continues to educate individuals, schools, families, and societies on these topics. With her compassionate guidance and unwavering support, Noor fosters a society that values mental wellbeing, cherishes holistic development, and embraces a path to a brighter future.

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Animal rights ambassador


Dina Salti is an animal rights activist in Amman who dedicates much of her time to improving the wellbeing of Jordan’s fauna, increasing awareness of animal abuses, and raising cultural standards as to how we coexist in harmony with nature. A lifelong lover of all animals, Dina began to get involved in raising awareness on the abusive conditions that animals in Jordan are exposed to after visiting one of the many illegal pet shops in West Amman a few years ago.


She along side with her team of like-minded people and dedicated animal lovers from different backgrounds and specialities co-founded Tabanni. While in the process of registering as a non profit, Tabanni seeks to optimize the animal adoption process in Jordan while prioritizing the well-being of the animal. Utilizing their diverse range of skillsets, the team behind Tabanni has been operating in Jordan as a group of individuals since November 2019 and were already active in the animal welfare sector before merging their efforts for the cause.


Tabanni has culminated their efforts in spearheading several initiatives to advocate and improve animal welfare in Jordan along with raising awareness of the common, unseen abuses that society is not aware of. They have also set their sights on legislative reform regarding the rights of animals in Jordan. Dina attributes Tabanni’s preliminary successes to the diverse range of skills and perspectives of the team members who provide a wealth of expertise and inspiration.

As a holistic practitioner and mother of two, kindness and compassion are driving forces behind Dina’s decision to fight for the rights of those who can’t speak for themselves. Healing begins by finding a proper balance. When our environment and the life that constitutes it is out of balance, so are we. Animal rights is just one way we can improve the human condition by extending our compassion to those we often overlook.


honorary Palestine rights ambassador


Mary Nazzal is a Managing Director with SEAF who led the creation of the SEAF Jordan Growth and Impact Fund, and SDG-aligned SME growth fund with a focus on inclusion.

Mary is a social entrepreneur and founded Landmark Hotels Company, Jordan’s first hospitality company. Landmark expanded into Occupied East Jerusalem and opened and managed the St George Landmark Hotel. The partnership between Landmark Amman and Landmark Palestine was an important one reinforcing linkages between the Jordanian and Palestinian hospitality industry.


Each year, thousands of sick and injured children are provided free medical care by the Palestine Children's Relief Fund (PCRF).  PCRF sponsors hundreds of volunteer doctors from all over the world to operate on children in local hospitals in Palestine, as well as sending children abroad for free care, and sponsoring surgery for Palestinian and Syrian children in Jordan and Lebanese hospitals.  PCRF also has built two pediatric cancer hospitals to treat children for free in Gaza and Bethlehem and runs several humanitarian projects that bring support for orphans and amputees in Gaza, as well as other programs.  PCRF's main goal is to heal every child in need.  To know more about PCRF, click here

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marine life ambassador


Beisan runs her family business in shipping and logistics. Most of her time spent in Aqaba

was either on a ship or underwater. A few years into diving, she noticed the sport was male-

dominated which encouraged her to practice it even further; she is now a step away from

becoming a rescue diver. 

The more time she spent underwater, the more her fascination grew for marine life, encouraging to start a course in marine biology. Beisan aspires to preserve sea life and motivate females to explore and experience the fascinating aquatic world. 

She turned her passion into purpose when she co-founded Project Sea, with Seif Madanat; an initiative that aims to conserve marine life in Aqaba, Jordan. Their love for the sea inspired them to act and start a movement in spreading awareness on the long-term effects of marine waste in addition to funding bi-monthly clean-up dives around the 28 dive sites in Aqaba. Alongside the cleanup campaigns, the initiative focuses on interactive lectures, awareness campaigns, supporting the local community and empowering women. 

Another one of Beisan's passion projects is running a community space dedicated to art and creative exploration for Palestinian children at Al Hussein Refugee camp whose focus is to foster the creative arts for development, change and growth. 




Ghada Zada a fashion designer known for her innovative idea in transforming the oriental koufiyeh hatta to a sophisticated yet stylish look while maintaining an authentic twist. 


Just a day before the lockdown for pandemic Corona virus took place, Zada who made her mark in the line of fashion, had a tough battle to fight when diagnosed with breast cancer stage 3. When caught between a rock and a hard place, she chose to fight bravely back with love and hope. She took it one day at a time, bashing negative thoughts and fear. From one side she was fighting for her life, going through the painful journey of eight Chemo sessions, undergone bilateral mastectomy and removal of twenty five lymph nodes followed by removal of both ovaries and ducts followed by twenty five radiation sessions and currently on Hormonal Therapy and the fear of getting COVID-19 as it was spreading quickly.

"With love and strong belief, that God is with me, I became a Cancer survivor"

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