BRAND AMBASSADORS of herb+design


Dina Prefinal.JPG

Animal rights ambassador


Dina Salti is an animal rights activist in Amman who dedicates much of her time to improving the wellbeing of Jordan’s fauna, increasing awareness of animal abuses, and raising cultural standards as to how we coexist in harmony with nature. A lifelong lover of all animals, Dina began to get involved in raising awareness on the abusive conditions that animals in Jordan are exposed to after visiting one of the many illegal pet shops in West Amman a few years ago.


She along side with her team of like-minded people and dedicated animal lovers from different backgrounds and specialities co-founded Tabanni. While in the process of registering as a non profit, Tabanni seeks to optimize the animal adoption process in Jordan while prioritizing the well-being of the animal. Utilizing their diverse range of skillsets, the team behind Tabanni has been operating in Jordan as a group of individuals since November 2019 and were already active in the animal welfare sector before merging their efforts for the cause.


Tabanni has culminated their efforts in spearheading several initiatives to advocate and improve animal welfare in Jordan along with raising awareness of the common, unseen abuses that society is not aware of. They have also set their sights on legislative reform regarding the rights of animals in Jordan. Dina attributes Tabanni’s preliminary successes to the diverse range of skills and perspectives of the team members who provide a wealth of expertise and inspiration.

As a holistic practitioner and mother of two, kindness and compassion are driving forces behind Dina’s decision to fight for the rights of those who can’t speak for themselves. Healing begins by finding a proper balance. When our environment and the life that constitutes it is out of balance, so are we. Animal rights is just one way we can improve the human condition by extending our compassion to those we often overlook.

Shirene JFW IWD[2810].jpg

FASHION ambassador


Renowned luxury consultant Shirene Rifai provides her clients with expert strategy in order for them to transform their brands and lead in their markets. After completing her Bachelor of Law, Sherine discovered her passion for media and fashion, and has since become a notable influencer in both fields.

Her entrepreneurial flair and impeccable style are sought after by globally renowned brands. Rifai has been at the forefront of the global luxury stage for over 15 years, breathing inspiration into the Levant’s high-end fashion scene by launching six successful publications in Jordan and Lebanon. She curates artful re-branding and growth strategies for leading companies in the Jordanian market. Sherine has also been recognized as one of the Top 20 Best Instagram Fashion Accounts to follow in the Middle East and one of the 20 Super Smart Fashionistas that Make Arabs Proud. Sherine was also brand ambassador for Tufenkjian Jewelry and was named as honorary “friend” of global jewelry brand Chopard. In her efforts to serve the community in which she operates, Sherine serves as a board member and advisor at DEZAIN Space, a platform that mentors up-and-coming Jordanian designers. Her latest project is the launch of Jordan Fashion Week (JFW), which she serves as founder and chief executive officer. JFW is a ground-breaking fashion design platform that is working to strengthen the influence of local fashion in the Jordanian economy, and that has attracted global interest by building an entire logistics fashion chain through an organization that works to empower fashion designers, models, manufacturers, textile traders and an entire ecosystem in Jordan.

“A strong believer that skill and confidence are an unconquered army”




Ghada Zada a fashion designer known for her innovative idea in transforming the oriental koufiyeh hatta to a sophisticated yet stylish look while maintaining an authentic twist. 


Just a day before the lockdown for pandemic Corona virus took place, Zada who made her mark in the line of fashion, had a tough battle to fight when diagnosed with breast cancer stage 3. When caught between a rock and a hard place, she chose to fight bravely back with love and hope. She took it one day at a time, bashing negative thoughts and fear. From one side she was fighting for her life, going through the painful journey of eight Chemo sessions, undergone bilateral mastectomy and removal of twenty five lymph nodes followed by removal of both ovaries and ducts followed by twenty five radiation sessions and currently on Hormonal Therapy and the fear of getting COVID-19 as it was spreading quickly.

"With love and strong belief, that God is with me, I became a Cancer survivor"


marine life ambassador


While leading “Bright Education”, an education center, and acting as a Regional Business Development Manager in the stem cells industry, Seif Madanat has always been an environmentally aware person with a passion for marine life.


A hobby for many, scuba diving became a way of living in the present moment amid the serene underwater world for Seif. It all started with his first diving experience in Zanzibar in the Indian Ocean in 2016. Today, Seif is a certified Dive Master and has dived in many of our globe’s oceans and seas, from Komodo Islands in the pacific ocean to the Brother’s Islands in the Red sea. Due to his bubbly character and eagerness to protect the marine life, he immersed into understanding one of the biggest challenges our valuable marine life faces today, pollution.


In collaboration with Diverse Divers, Seif schedules and participates in periodic dives that are dedicated to the clean-up of the shores and dive sites of Aqaba. His tremendous passion helped influence many organizations and individuals to contribute to the cause.